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End-To-End Change Communications Strategy
Development and delivery of an end-to-end internal communications strategy for your change project that aligns with the broader change management strategy and organisational goals.
Working alongside in-house teams (e.g. Project Management Office, Internal Communications, HR, Learning & Development, etc.) and stakeholders to ensure that all communication efforts are managed strategically, and consistently and effectively executed.
Services Include:
Strategic communications planning tailored to your organisation’s specific change initiative
Stakeholder analysis
Communication channels analysis
Change narrative and tailored key messages
Leadership and executive communication coaching and development
Content creation (leadership messaging, internal announcements and articles, communication toolkits, workshop and support material, etc.)
Communications plan/timeline
Crisis communications plan
Measurement and evaluation of communication effectiveness
This Offer Is Ideal For:
Change projects that require an experienced communicator to lead the employee communication side of the change and work as part of a team, but who isn’t necessarily required on a full-time basis (you need someone you can hire on a more flexible basis than a full-time permanent employee or contractor, and who is more affordable than a creative agency).
Significant change initiatives that directly impact large numbers of employees and where employee buy-in and behavioural change is critical for success (i.e. mergers, restructures, cultural transformations, technology implementation or process changes).
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Change Communications Framework
This is similar to the above offer but does not include: leadership and executive communication coaching and development, content creation or measurement and evaluation of communication effectiveness.
This is the development and delivery of an internal communications framework for your change project that aligns with the broader change management strategy and organisational goals. The framework is created in collaboration with and for an in-house change management and/or internal communications team to evolve and execute.
Services Include:
Strategic communications planning tailored to your organisation’s specific change initiative
Stakeholder analysis
Communication channels analysis
Change narrative and tailored key messages
Communications plan/timeline
Crisis communications plan
Measurement and evaluation of communication effectiveness
This Offer Is Ideal For:
Those times when you want someone to handle the initial deep thinking and heavy lifting, freeing up in-house resources, and/or to bring a level of expertise in change management communications that may not exist in-house.
Significant or small change initiatives that have limited budget or limited knowledge in change management expertise.
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Communications Consultancy & Support By The Hour
Let me solve a specific communication challenge, offer as-needed counsel and strategic communications consultancy or provide interim support - by the hour.
You get direct and, where required, on-going access to senior communications expertise, while removing the expense of a full-time contractor or agency consultant.
Some Common Scenarios:
Objective Expertise Required: The in-house team is handling communications for a change project, but need some advice or guidance from someone with deep experience in change communications on a specific area, e.g. strategy, key message development and content creation, crisis communications or the measurement and evaluation of communication effectiveness.
Support With One-Time Deliverables: You really wish you could hand the creation of some of the one-off deliverables to someone else so you could get on with your day job. It would be a relief to give the creation of that workshop - or those support materials to equip people managers with the knowledge and skills to communicate change effectively within their teams - to someone with experience creating similar content.
Support With On-Going Deliverables: The in-house team is doing a fabulous job handling strategic and project communications, but it’s getting harder and harder to keep up with some of the on-going deliverables like newsletters and intranet articles, blogs and interviews. You could benefit from having a skilled writer for a few hours a month who can turn content into compelling communications delivered in your organisation's tone of voice and to brief and deadlines.
This Offer Is Ideal For:
Clients who need flexible, targeted and/or short-term expertise from a strategic thinker who can see the big picture, but who is also a great team player who will roll up their sleeves and get on with the work.
Clients who need support for a few hours a month rather than for months and months, or who have a limited budget.
